Pandas Group By Apply2013.09.20Code

To calculate rates for web analytics - conversion rates, open rates, etc. - in pandas you can't use the traditional group by then apply a built in numpy function or a custom aggregation.

The apply function is incredibly versatile and is probably the best way to handle this.

First to create some basic data:

> N = 1000
> data = {'medium' = np.random.choice(['Organic', 'Direct'], size=N),
          'visits' = np.random.poisson(1000, size=N),
          'conversions' = np.random.poisson(10, size=N})

> df = pd.DataFrame(data)
> by_medium = df.groupby('medium')

Naive Way

There is a way this can be done without apply, but it gets very old very quickly because it isn't versatile beyond the calculation you're doing.

> visits = by_medium['visits'].sum()
> conversions = by_medium['conversions'].sum()

> conversions/visits

This certainly works, but again, it's a lot of typing and you're doing independent functions then joining the DataFrames on the indexes.

The apply Way

Apply is generic and flexible, but isn't as easy as using .sum() on a metric. It is better suited for this problem.

To use apply you first create a function that will be (surprise, surprise) applied to the groups.

def rates(group):
    conversions = group['conversions'].sum()
    visits = groups['visits'].sum()
    return conversions/visits

by_medium.apply(rates)

This feels better to me, though maybe it's not that much better, but the order feels right.

It's also easy to generalize this.

def rates(group, numerator, denominator):
   num = group[numerator].sum()
   den = group[denominator].sum()
   return num/den

# assuming you had opens and sends as well
by_medium.apply(rates, 'opens', 'sends')
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